It's unarguable that today, it's difficult for most people, particularly students and creative professionals, to do their entire jobs on an iPhone or iPad.Ĭonsider this, though: What can you do with the iPhone today that you couldn't when it launched in 2007?
Launching a touch-screen Mac now has a huge potential to confuse the market, split the developer base, and pause the overall transition while customers try to figure out if they need a work-friendly iPad Pro or a touch-screen-enabled Mac. While you and I might want a touch-screen Mac, Apple has already moved its big-picture focus to the iPhone and iPad. Apple will never admit it, but the real goal is to ensure that the Mac stays frozen in time. With Apple's cash reserves, the sky's the limit.īut Apple's actions aren't about money or beating Microsoft on the PC battlefield. Sure, Apple could pour money into the Mac business, inventing a touch-screen MacBook that rivals the Surface Book. Microsoft - popularly known for decades as the bland purveyor of bland software for bland beige boxes that sit in bland offices - is out-innovating the company that once dared its customers to "Think Different." The contrast between the cool new Surface Studio and the so-so MacBook Pro was striking. When Apple gathered tech reporters in Cupertino, California, on Thursday, the company showed off a new lineup of MacBook Pro laptops sporting largely the same design we've seen for years, but with the addition of a new touch-screen Touch Bar that doubles as a Touch ID fingerprint sensor.
It's an entirely new computing category, a sort of desktop-tablet hybrid that already has people excited." The machine's sharp, superthin screen, smart design, and innovative click wheel led Business Insider's Steve Kovach to write that "the Studio isn't a computer. With its new Surface Studio desktop PC, unveiled last week, Microsoft did something unimaginable: It upstaged Apple.
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